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Even the outside of the Loew's was meant to be striking. Here in this view from the late 1940s, you see the ornate terra cotta facade, the fanciful marquee and the huge vertical sign that all beckoned to passersby and hinted of the glories within.

Here you see the Theatre as it appears today. The marquee was changed in 1949, but the current one, like its predecessor, is an extravagance of bright and flashing light and neon. The vertical sign was removed in the mid-1960s, but the ornate terra cotta facade remains. The photo was taken during our Clock rededication.

These photos show the extraordinary detail of the Theatre's buff-colored terra cotta facade.
(click image for larger view)

       

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